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The Creativity Post Co-founder Scott Barry Kaufman talks about the importance of passion, inspiration, play, and creativity.
I’m sharing this video as I thought it was really interesting, informative and in line with my perspective on creativity. I liked his proposal that as adults we should still be silly, getting messy and put lots of ideas on paper. I understand that ‘right side’ brain thinking – which includes using pictures, imagery and lateral thinking – is not a natural preference for everyone, nor would I wish it to be. However, in a bid to encourage and develop a whole brain approach to creativity and problem solving, there is value in using different approaches that allow us to view situations from a different perspective. So to help my clients open up their thinking and work without constraints, I encourage everyone to give themselves permission to let their child like imagination have control…..at least for a while.

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