Collage | The Science Behind the Art

The Science Behind the Art

Power of images for communication

Power of images for communication

  1. In the beginning of recorded history, the majority of what we communicated wasn’t text-based.
  2. Before they can speak children make sense of the world through seeing.
  3. Images are stored in long-term memory, making them easy to recollect.
  4. Images act as a springboard for discussions.
Power of images for communication

Influencing emotions

  1. Visual stimuli and emotional response are processed in the same part of the brain, so they’re easily linked.
  2. Visuals quickly affect us emotionally and psychologically.
  3. They have the power to influence and encourage action.
  4. Behavioural psychologists agree that most decisions are based on intuitive judgement and emotions influencing rational thinking.
Power of images for communication

Language of the mind

  1. To go beyond surface knowledge we have to access the unconscious.
  2. Visual metaphors and images use the language of the unconscious mind, bypassing the limitations of words.
  3. They elicit thoughts, feelings and words that may be hard to verbalise or lie below the level of consciousness.
  4. This triggers new trains of thought and possibilities.
External visualisation

External visualisation

  1. Images can be rearranged in physical space, allowing ideas and thoughts to be compared, analysed and prioritised.
  2. Connections and relationships emerge giving deeper insight.
  3. Thoughts, ideas and feelings are recorded permanently and tangibly in your collage.
  4. It then acts as a continued reminder and source of motivation.
Visual metaphors

Visual metaphors

  1. Human thought processes are largely metaphorical.
  2. Visuals can represent these often unconscious metaphors.
  3. Discussion reveals the thinking and emotions behind your visual metaphors and how they influence your decisions.
  4. These metaphors can be assessed then accepted, modified or ditched; reshaping how you make decisions in the future.
Storytelling

Storytelling

  1. Engages us on a personal level, allowing people to share while encouraging others to listen.
  2. When told using personal visual metaphors it’s more memorable.
  3. You connect with others where the images and stories resonate.
  4. Facilitating communication and relationship building.

Learn more about the ‘science behind the art’ of coaching with collage in my book –

Collage as a Creative Coaching Tool:
A Comprehensive Resource for Coaches and Psychologists

A picture is worth a thousand words…